Sweet Crude

 “Sweet Crude is an extremely exciting new group with haunting and mesmerizingvocals sung in Louisiana French and English.”-PopMatters"When most think of New Orleans, what usually comes to mind immediately are wild Mardi Grascelebrations, great jazz, and Cafe Du Monde’s famed beignets. Hailing from the Louisiana city,rising indie pop six-piece Sweet Crude know there’s so much more to be found and appreciated:a richness in culture and history, which they’ve deftly woven into the foundation of their work."- Consequence of SoundOver the past few years, Sweet Crude has managed to take the music and language of Louisianaand produce a completely fresh music that thrusts century-old traditions into the present. Thesix-piece band consistently delivers exciting shows featuring enough drums for a small marchingband, exuberantly bellowed harmonies, and lyrics that jump from English to Louisiana French ina single verse. Boasting surnames like Marceaux and Chachere, Sweet Crude seeks to reconnectwith their lineage in a way that draws on their own modern influences, while nodding to the music and language of their ancestors.The members of Sweet Crude all hail from South Louisiana, a region which still holdsonto its unique culture and way of life stronger than anywhere else in the United States. Thatsaid, many of those elements are fading with time as American culture gradually becomes morehomogenized. This trend can be seen most directly in the gradual fade of the Louisiana Frenchlanguage. The members of Sweet Crude grew up with grandparents and great grandparents thatspoke the region’s native dialect as their first language, yet with each successive generation, thatlanguage gets lost to time. Instead of singing the language in its usual music genres, zydeco andcajun, Sweet Crude draws on their own influences coming mainly from New Orleans music, pop,and indie rock to produce a sound that is accessible to today’s generation. In essence, they aretaking the language out the museum, weaving it in with English, and giving it fresh legs andrelevancy for years to come.

• https://www.sweetcrudeband.com/